NYX | Billions
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Billions

To drive upsell to the Paramount+ SHOWTIME bundle, we expanded full episode sampling of Billions seasons 1-3 across the corporation. Flighted over a four week period from September 3rd to October 4th, 2021 we made Billions S1-3 available for free on the Paramount+ streaming service to encourage SHOWTIME upgrade and pre-seed excitement for the bundle offering.
 
For a limited time throughout the promotional window we supported the showcase of Billions with creative to drive awareness including the upcoming premiere of season five. The marketing campaign featured high-impact on-product placements such as a homepage hero marquee, dedicated push notification, ongoing :30 ad spot for subscribers in VOD, and two email campaigns.
 
As a result, we brought in 2.5K attributed starts across all platforms and drove engagement, with 159K subscriber households viewing Billions, accruing 980K hours and 1.8MM streams.
 
billions free full episode sampling hero placement in email campaign