NYX | Madame Gandhi
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Madame Gandhi

Shock Culture

When the former touring drummer for M.I.A. and Thievery Corporation started her own musical project the whole world took notice, literally. After studying digital consumption for Interscope Records and earning an MBA from Harvard, the overachiever incited a viral event at the London Marathon which started a global conversation about gender equality.
 

It was the attention that followed which led her to channel a message into the music, leveraging her talent for percussion into social activism.
 

Main Stage Status

Representing how art can challenge societal norms, we aligned with fellow disruptors in the space. As an official speaker on panels at SXSW, we approached brands and publications with similar values. The run of shows was a great success with appearances at the ‘We Are One’ showcase curated by Girlschool and TOMS plus Boss Babes & Girlfriend Present: Empress among others, resulting in SPIN calling Madame Gandhi one of “The 24 Best Bands We Saw in Austin.” Not long after, The Do Lab confirmed a main stage performance at Lightning In A Bottle. Since then, the artist was signed by The Windish Agency, now known as Paradigm Talent Agency.

Music With a Message

In support of marketing the Voices EP, we worked with Madame Gandhi to develop her live presence aligning with influential and socially-conscious event promoters.